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January 02, 2013

Microsoft's Bounce Back: Google Maps Makes it to Kia

By Ashley Caputo, TMCnet Web Editor

In the wake of Apple’s (News - Alert) takeover of the technology industry in past few years, it is safe to say that consumers started to forget about Microsoft altogether.  Instead of the media focusing on Bill Gates’ climb to success with his development of Microsoft, Steve Jobs’ (News - Alert) electronic revolution with Apple captured the attention of consumers across the world.  

However, those who thought Microsoft was just a fad of the past are mistaken. Not only has Microsoft (News - Alert) bounced back with their new tablet, they have begun to delve into the car industry. Although Apple has partnered with companies like GM to integrate Siri, Microsoft has taken it one step further with Google (News - Alert).

In the latest move, Microsoft has teamed up with Kia Motors to create the new UVO eServices telematics system, which will be available in later models this year. UVO, short for voice, is a new system powered by Microsoft to reshape the experience of drivers by allowing access to their phone and media operations with effortless voice commands.

Image via Shutterstock

The highly advanced voice activated system will offer drivers the ability to make commands to their cell phone, Bluetooth, radio and navigation systems. An LCD screen will give users additional rearview camera options and for music lovers, a Digital Jukebox will be available and up to 700mb of your favorite music. Drivers can also make calls, change the song and operate the rearview mirror with the first in-vehicle device to use Microsoft speech engine technology.

Google has also stepped on board to join Microsoft by integrating Google Maps and Places into UVO. The turn-by-turn navigation and points-of-interested provided by Google can be transferred from your mobile device directly to your car.

The future is happening, and now our cars have also begun to compete to be the most technologically savvy.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman
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