As one of the most popular photo sharing services in the world, Instagram’s run of uninterrupted success had to come to an end eventually. The company had faced little backlash from users the way several of the other big social marketing websites had received in the past, but it appears the company might have gotten a little overconfident.
Instagram posted a blog entry at the end of last week, announcing that the company had decided against going forward with the changes. "It became clear that we failed to fulfill what I consider one of our most important responsibilities - to communicate our intentions clearly," Kevin Systrom, Instagram's co-founder wrote. "I am sorry for that, and I am focused on making it right." he continued.
Systrom did make it clear that the company has not given up on integration with various advertisers. Systrom said that the company would look at how they could implement the integration and that when they were ready to try again; the company would make a more concerted effort to explain what was happening and what it meant to its users.
Edited by Carlos Olivera