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December 21, 2012

Major IT Spending in 2013

By Joe Rizzo, TMCnet Contributing Writer

Is it possible that 1.9 million new IT jobs can be created in 2013? That is what a Gartner analyst predicts. Gartner (News - Alert) also predicts that next year worldwide IT spending will be about $3.7 trillion, an increase of 3.8 percent from this year and it will surpass $4 trillion by 2015.

There are several major areas where the budget will be invested. There will be greater emphasis on mobile technologies, cloud computing, colocation and managed servers. A senior VP at Gartner, Peter Sondergaard, says that in 2013 every budget is an IT budget.

By spending money on colocation and managed servers, companies are basically outsourcing their data centers. The thinking behind this is that outsourcing the data center gives the IT department the time to focus on the business’ support needs. Instead of managing an in-house data center, they deal with internal support issues and can also focus on developing in-house applications.

Using colocation and managed server services, companies are provided with a staff that has been trained and understands data security, the importance of solid backups and data access. It is a very important function to protect your company’s data both from outside sources and down time.

Advertising and Marketing departments will spend more money on social networks while sales departments are signing up for cloud-based Customer Relationship Management (CRM). This is what Sondergaard means by all budgets are IT budgets. These company departments will be spending a considerable portion of their budget on IT based elements. If Gartner is correct in their predictions for next year, then we are talking about a substantial budget for each of these departments.

There is no doubt that most of the people in the sales department live by their smartphones, tablets and other mobile devices. This is also true, if not more so for the IT department. By increasing the budget to include cloud computing and other mobile technologies, you are giving your staff a broader range of resources that can be used to either make more sales or solve potential problems. Using these resources, this can be accomplished in a lot less time. Since time is money, by spending more money on the IT budget, you could actually be saving money!

So many people can be reached through social networks these days. There is no doubt that companies will spend a good portion of their advertising budgets on these Internet based resources. This again gives credence to Sondergaard’s statement that all budgets are IT budgets.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Rich Steeves
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