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December 06, 2012

Google+ on the Rise

By Brittany Walters-Bearden, TMCnet Contributor

Google Plus (Google+), Google’s opposition to Mark Zuckerburg’s global sensation, Facebook (News - Alert), has now reached a new milestone of 235 million users. Google now adds another component to Google+ to counter Facebook and Facebook Groups: Google+ Communities.

The large number, 235 million users, can be a bit misleading, as not all of the users are active daily users. People who purchase or use an app from Google (News - Alert) Play can give the app a +1, and people on Gmail Hangouts are included in that number. 

There are approximately 135 million daily users of Google+, but those numbers still impress the senior vice president of engineering for Google, Vic Gundotra, who claims, “Google+ is the fastest-growing network thingy ever.”

Gundotra said the holidays give him pause for reflection on Google+; “During the holidays we reconnect with loved ones and rediscover what makes us tick. And it’s times like these that remind me why we started Google+ in the first place: to make online sharing as meaningful as the real thing.”

Google+ was initially launched as a testing project called Google Circles in June of 2011. It was launched as an invitation-only social media site. After an unbelievable number of requests, Google briefly halted invitations and re-launched in September, without the need of an invitation, restricting use to those 18 years of age and older. 

The popularity of Google+ quickly rose, and in January of this year, they made the site available to anyone 13 and older – the same age guidelines that Facebook follows.

Even though the current number of members falls far behind rival Facebook’s more than one billion users, the start for a service that is just over one year old is impressive. During the invitation-only stage, Google+ garnered 10 million users in the first two weeks, and after four weeks, it went to 25 million users.

The new addition of Google+ Communities will make using Google+ easier for new users. Once a community is created, it will show in searches and make it simpler to find people similar interests and likes. 

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Braden Becker
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