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November 30, 2012

Mobile OSS Marketplace Continues to See Steady Growth

By Monica Gleberman, Contributing Writer

With the popularity of smartphones, tablets, PDAs and other digital media devices – it makes sense that a mobile operating system would also be high on the demand list. As more people continue to take advantage of portable technology, the call for mobile support systems (OSS) continues to increase as mobile networks struggle to maintain service.

ABI Research (News - Alert) just completed a report finding that the OSS market grew almost nine percent in 2011, having brought in revenue of more than nine million dollars. As the economy threatened to weaken, many analysts estimated that people were less willing to spend money on luxury items such as cell phones. Despite those initial estimates, it looks like the mobile OSS market is still stable.

In an official statement, ABI explained, “Despite the economic climate, investment in the mobile OSS is expected to still sustain 3.3 percent growth in 2012 to U.S. $9,376 million, as mobile operators seek efficiency gains and better oversight with their networks.”

Jake Saunders, VP forecasting at ABI Research, added that with the deployment of 4G technologies and the increase in interest surrounding smartphones, he is estimating that during the next few years, the market will continue to grow in revenue. In fact, Saunders expects that by 2015, the market will be worth over $10.2 million.

Aditya Kaul, practice director, mobile networks, also noted that the most important thing to mobile companies in the moment is their customers. In previous years, customer service wasn’t yielded too favorably; however, Kaul said mobile operators are trying to change that around.

“The focus is now on customer experience management. To that effect, a number of mobile operators are putting in place OSS tools that help the operators assess the customer experience at a particular moment in time or even in real-time.”

Although things are looking up for the mobile OSS marketplace, all of the current forecasts released this year still fall short of the market’s anticipated all time high in 2015.

Edited by Allison Boccamazzo
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