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November 29, 2012

#Powerball is #Winning Instagram

By Brittany Walters-Bearden, TMCnet Contributor

Almost everyone dreams of winning the Powerball, answering all of their financial woes and keeping them comfortable for the rest of their lives. With a jackpot of $550 million, marking the second-largest payout in history, even people who don’t make it a habit to buy Powerball tickets are buying into the dream—literally.

Meanwhile, another phenomenon has been going on: putting pictures of Powerball tickets on Instagram. There are an estimated 5,000 Instagram users who have shared pictures of their ticket. They have also been Instagram-ing Powerball-themed memes  with sayings like “I’m excited there’s a 1 in 176 million chance I don’t have to go to work tomorrow,” and what they would do with the money if they won. 

Some people even uploaded pictures of their fortune cookie, stating that these were going to be the “winning #powerball numbers.”

Everyone seems to think they’re the one holding the #winner, and that they will #GetRich, but even if they were only competing with other Instagram and Twitter (News - Alert) users for the money, their chances would still be slim.

To see what types of Powerball photos people are sharing and get a glimpse into what tickets from around the country look like, click here.

On Tuesday, it was reported that there were roughly 600 tweets per hour bearing the hashtag, #powerball – not nearly as many tweets as there were for the election, but still a pretty big number. 

Powerball is dominating both social media and the traditional media, with everyone’s minds on the huge jackpot. There can only be one #WinnerWinnerChickenDinner, so we can expect to see a lot of sad memes from those who didn’t win, and of course, taunting memes from those who didn’t buy into the hype, making their way onto Instagram, Pintrest and Facebook (News - Alert).

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.



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