Windows 8 has plastered their ads everywhere, making it impossible to turn on the television, open the computer or in any way consume pop culture or information without seeing one of their advertisements.
The Surface tablet even made a recent appearance on CBS’s Hawaii Five-O. The big question is: are those ads working for Microsoft (News - Alert)?
Tami Reller, the head of Windows, announced at yesterday’s Credit Suisse 2012 Annual Technology conference that since the launch of Windows 8 in late October, Microsoft has sold 40 million licenses.
Sales are outpacing the number of sales for Windows 7 made in the same period of time after its release.
The differences between Windows 7 and Windows 8 are obvious from the commercials, which prominently feature the now-iconic tile-style start screen, a sleeker, more modern, Apple (News - Alert)-esque design.
The biggest difference, of course, is the fact that Windows 8 has significantly improved the touch technology experimented with in Windows 7 (the system still works on non-touch devices).
Tech Radar notes that it also offers the Windows Store, Windows 8 cloud integration, Windows 8 ARM (News - Alert) support, Windows 8 charms (which give users easy access to basic functions like volume and brightness that have traditionally been found in the bottom right-hand corner of Windows screens), Windows 8 Search and Social, and better multiple monitor support.
According to Eddie Makuch of GameSpot, despite the success of the system, sales are below what Microsoft anticipated. Holiday sales could be the thing to bring sales of Windows 8 up to what the company had hoped for. Sony, Dell (News - Alert) and Acer reportedly sold a large number of Windows 8 PCs on Black Friday.
As Reller said when she made her announcement at the Credit Suisse 2012 Annual Technology Conference, “The journey is just beginning.”
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Edited by Braden Becker