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November 26, 2012

Pets at Home Promotes Animal Welfare with New Customer Service Initiative

By Colleen Lynch, TMCnet Contributor

Pets at Home, a U.K. pet retailer, has unveiled a new customer service program entitled Very Important Pets. Every time a purchase is made and a membership card is swiped, a pet-loving customer will collect points.

The points are called VIP Lifelines, and can be redeemed by various animal charities to provide essential supplies to the organizations.

Members looking to sign up for a card will receive a 10-percent discount welcome voucher on their next purchase, as incentive to take part in the program.

Additionally, customers who decide to become members will receive access to exclusive offers on accessories, food, toys, “Groom Room” services and “Companion Care” vets.

The commercial director for Pets at Home, Peter Pritchard, commented on the new program, saying, “We have a very loyal customer base at Pets at Home and we wanted to reward their ‘VIPs’ along with pets in our customers’ communities that need some extra support.”

The company has been making changes recently to improve its customer service, and the Very Important Pets program is just one of such new offerings.

Pets at Home also recently appointed a new digital partner to help the company build more loyalty online. The appointment will focus on e-mail communication, copywriting, design, build and deployment of all Pets at Home online services.

Of late, the company has been hard at work to prove its dedication to helping pets and pet-owners, in accordance with its motto “Where Pets Come First.”

Pritchard expressed his company’s concern for pets in need, “Every year, thousands of pets end up homeless through no fault of their own. Thanks to the tireless work of rescue and re-homing centers across the U.K., many of these animals are given a new life in the loving home they deserve.”

Not only does the company donate to the companies, but now its customers can become the vehicle for these donations, which is a smart plan, as who better to ask for donations to pets in need than those frequenting pet-stores?

“These centers are almost completely reliant on donations and public support and customers collecting VIP Lifelines in store will be a great help in securing the future of vulnerable pets in need,” said Pritchard.

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Edited by Rachel Ramsey
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