Hello, fine citizens of the Internet. If you’re reading this, then you’re most likely online, and therefore capable of reaching out to me at any given time. Of course, that’s incredibly useful in a business environment, and I’ve already found myself receiving quite a few contacts as a result of this. That just goes to show how important making social contacts is.
There are a variety of social websites out there, and even more ways to reach people. Most professionals have a LinkedIn account, but it’s getting more common to see Twitter (News - Alert) accounts and Facebook pages for companies and employees. All of those are great ways to reach people and find new followers.
On Twitter, for instance, using certain hastags, such as #UComm for Unified Communications (News - Alert), will make it easier for people to find your posts and follow you. Of course, you can’t sit back and expect people to flock to you; you have to follow people as well, and that in turn makes them more likely to follow you. Sharing content is also important; you need to retweet interesting posts, and hope others will do the same for you.
If you want to make a Facebook (News - Alert) fan page, that’s also a useful way of reaching customers. Again, using specific keywords is a great way of being found, although you don’t have to friend anyone who likes your page. You can also connect Facebook and Twitter streams so that what gets posted on one also gets posted on the other (although some people do dislike it when Twitter hashtags are used on Facebook posts).
If your business or work is related to specific products, there are forums, site submissions, and so on that you can submit links to. This will help draw people towards your business, allowing you to connect with them.
And of course, the most important thing is to have a way for people to reach out to you. A “Contact Me” page on your site or blog, links to the social media sites or an email, anything that can help people reach you. Everyone else wants to make contacts just as much as you do, so let them, and they’ll let you. Humans are social creatures; we rely on one another in many ways. Being able to connect with each other will help make contacts that can benefit both parties.
Edited by Amanda Ciccatelli