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November 14, 2012

Facebook Gets Additional Features from HootSuite

By Brittany Walters-Bearden, TMCnet Contributor

Social media aid, HootSuite, has added new features to Facebook (News - Alert) that will allow HootSuite Enterprise users to more efficiently monitor their audiences on Facebook and search for pages within the system.

HootSuite has over three million messages being sent through their site daily, 40 percent of which are sent through Facebook. HootSuite is one of the most used social media management tools and is used by many major corporations such as: McDonalds, the World Wildlife Foundation, PepsiCo, Lamborghini, Virgin, Sony Music, among other corporate powerhouses. 

HootSuite has launched six newly enhanced features and features. Some of the key additions will allow users to increase demographic targeting and messaging, increase the amount of analytics that are available to users, private messaging to fan followers, and the ability to search Facebook while using the HootSuite dashboard.

The CEO of HootSuite, Ryan Holmes, stated, "With features like Demographic Targeting and Geo-Fencing, more companies than ever will be able to prioritize social on their home turf.  These functions are an extension of our effort to make HootSuite a truly international service offering.” According to Holmes, these features are a direct response to the needs of the company’s clients; “We take pride in listening to the requests of our clients and these Facebook features are a prime example of the fruit of that labor."

The most important improvement for professional HootSuite users is the new analytic modules. These newly designed modules let Pro users and Enterprise users track their effectiveness and seewho may be talking about them by region or by a specified demographic.   Users will also be able to monitor “likes” and make comparisons against other companies. These new tools can help decide the direction that the user needs to focus on in order to stay up to date with competitors that are also using Facebook as a means of advertising.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman
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