While AT&T (News - Alert) can be a much-maligned company for a variety of reasons, it is also one of the top tech companies in the world. While the company is still making money with some traditional approaches like their business phone system, the company also draws in quite a few customers thanks to its cellular phone offerings and cellular network. Last week, AT&T announced that they are going hard after the tablet buyers market with a $100 discount on all tablets, including the iPad with a two year data-plan contract.
The plan went live on November 9 and means that people who were going to get a tablet with cellular access now have a big time incentive to go with AT&T over other companies. Discounting cellular phone retail prices has become so common that companies who don’t give people the ability to save quite a bit of money for their phones are generally on the outside looking in. Companies are also starting to take a closer look at discounting tablets in exchange for cellular network contracts, but few are giving as big a discount as AT&T now is.
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Part of the reason why this hasn’t been tried out by many other cellular providers that actually offer up tablets is because there are plenty of people who are more interested in saving money by getting tablets that have Wi-Fi access only.
There are certainly some who see the benefit of being able to access a cellular network with their tablets, especially if they want to watch a show or listen to some music on their tablet while commuting to or from work and home. There are also plenty of plans that allow people to see the benefit of buying these tablets at a discount if they are going to be using the cellular network anyway.
Edited by Brooke Neuman