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October 20, 2012

Go Social, Get Sales through Social Marketing

By Robbie Pleasant, TMCnet Contributor

Has your company gone social yet? By that I mean: are you taking advantage of social media to reach your customers, increase brand awareness, and better connect to the public?

If you’re having trouble with that, Jenne, Inc. has announced the launch of a series of tutorial videos designed to help resellers explore social media and take advantage of all it has to offer.

The four-part video series, hosted by LifeSize (News - Alert), is designed to introduce resellers to the fundamentals of social media. It also provides instructions as to how one can use social media to its fullest, while spending no more time than an hour a week on it.

Furthermore, while the video provides information on business applications for social media websites, it also talks about the goals one can achieve with it, such as increasing awareness, generating leads or fostering communication, as well as how to measure performance. 


Image via Shutterstock

The first of four videos is out now, in which the fundamentals of social media are covered. It also goes into potential communication applications, and the differences between the various channels; for example, what goes on Twitter, what goes on YouTube (News - Alert), and how to keep them connected.

The second part will discuss how social media can be used to create leads, while the third will focus on LinkedIn, and the fourth part will be a live Webinar in which the host answers questions.

“Social media is an enormously under-utilized market asset in most reseller organizations,” according to Susan Elder, Jenne’s director of marketing. “As one of the most powerful marketing and customer communication vehicles at a company’s disposal, effective use of social media can open up powerful channels for resellers to foster customer dialog, while costing very little in time and expense to set up. We hope our video series with LifeSize serves as an effective primer to encourage resellers to take the next step.”

Many companies, when looking to get involved in social media, will hire a college intern and tell them to set up a Twitter (News - Alert) account and Facebook page. While this is better than nothing, and most college students will know how to effectively use social media, there’s so much more potential that many companies aren’t trying to tap.

If you don’t know if you’re getting the most out of social media, Jenne, Inc.’s tutorial series can help give you the boost your company needs.



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