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October 08, 2012

Nokia's Smartphone Marketing Executive Departs

By Ashok Bindra, TMCnet Contributor

Nokia’s (News - Alert) smartphone marketing head Ilari Nurmi has left the company due to a marketing blunder. The report indicates that the smartphone marketing chief talked about his exit from Nokia in a Twitter post on October 7th. In fact, Nurmi has left Nokia exactly a month after the company distributed misleading marketing materials on the upcoming Lumia 920 model.

According to Bloomberg’s (News - Alert) report, Nurmi has left Nokia after 15 years of service. However a company spokesman has declined to comment on this situation. Also, the Bloomberg reporter Adam Ewing could not reach Nurmi for comments.

Meanwhile, Nokia apologized last month for this error which was related to the new model Lumia 920. A high quality video and photo used by the company’s marketing group to promote Lumia 920 was, in fact, not captured by the new smartphone as claimed by the promotional material. The error was a big embarrassment for Nokia that is trying to compete with giants like Apple (News - Alert) and Samsung in the market.

In the Twitter posting, Nurmi wrote, “I wish Nokia all the best and look forward to getting Lumia 920 once available.”

Bloomberg’s Ewing wrote that Nokia is hoping that together the advanced camera technology and the Microsoft (News - Alert) operating system will give Lumia the edge needed to challenge the leading rivals.

As per the report, Nokia apologized for this blunder in a blog post. The developer said that its aim was to demonstrate what can be achieved using the image-stabilization technology implemented in new Nokia smartphone cameras.

Nokia started working with Microsoft Windows operating system last year. In early September, the company unveiled two new models powered by Windows Phone (News - Alert) 8, the newest version of the Microsoft Windows operating system for smartphones.

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Edited by Rich Steeves
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