Five minutes is not a long time to make your case, especially when you are an entrepreneur hoping to convince an audience that you have what it takes to be a breakout technology company. But that is all the time you get if you are a company participating in the StartupCamp event at ITEXPO (News - Alert). At this year’s ITEXPO Austin 2012, one of the brave companies hoping to get a big break from StartupCamp was RingDNA.
Howard Brown, CEO and founder, spoke on behalf of RingDNA. It is a company that is said to power intelligent conversation. Brown has a lot of experience in startups and telephony. While phones are getting smarter, says Brown, our conversations are not.
Brown pointed out that Web marketing is a $40 billion business, and added that sales reps spend 24 percent of their time generating leads, and mentioned that support agents toggle through many different systems over the course of one call. At the same time, customers just want good customer service from the right agent.
Using Twilio (News - Alert) API, RingDNA can build call tracking information into CRM systems, such as Salesforce.com. The RingDNA platform, when built into CRM technology, gives the customer the correct phone number for the right rep, when customers are searching on a company website. When a customer or potential customer calls, the data for that customer is presented to an agent on a mobile device or browser. The formerly siloed data is brought together at the time of the call, which is also available at the time of an outbound call.
The company received over one million dollars of angel investment and rolled out its Apple (News - Alert) app this year. Over 100 companies use RignDNA; many of them are quite large and all are Salesforce customers. The RingDNA development team has a great deal of experience in the field, and Brown hopes to expand the business in the near future. The company plans to generate revenue through a premium model.
In the end – in an extremely close audience vote – RingDNA was declared the winner of StartupCamp 6! Congratulations to Howard Brown and company!
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX. Stay in touch with everything happening at ITEXPO. Follow us on Twitter.
Edited by Brooke Neuman