We all know the problems that Apple (News - Alert) has run across when it comes to the new mapping software for iOS 6. You may have also heard about Apple CEO Tim Cook talking about how anyone who is not happy with the new Apple maps should look to Google (News - Alert) or Bing in order to get accurate maps.
It appears that Apple has been taking their own advice, even before they gave it if recent reports can be believed. According to the New York Times, Google’s street view is about to come to Apple’s web browser, Safari.
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While Google is only improving their street view applications, Apple is having to backpedal and lean on the Internet giant in a way they hoped they wouldn’t need to once iOS 6 and the iPhone (News - Alert) 5 were released. Now it appears that Google is actually going to be rushing to rescue of Apple and its frustrated users with the release of a street view program that will work on the mobile Safari browser within the next two weeks.
Reports also seem to be saying that Google is getting set to really take advantage of Apple’s problems by releasing a new Google Maps application for the iOS by the end of the year. Apple had certainly hoped that its new mapping software would give them some additional ground when it came to the battle against Android (News - Alert). Instead it seemed to show the hubris that has surrounded the company after a couple of years of unsurpassed success.
The iOS mapping application was clearly not ready for prime time when it was released and the admission as such is something that Apple investors will have to weigh the next time they hear about a “brand new” software improvement. The company having to lean on their chief competitors, to the point that they are actively pointing customers to those competitors, has got to make Tim Cook more than annoyed.
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Edited by Brooke Neuman