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September 28, 2012

The iPad is the King of Tablet-Based Web Browsing

By Steve Anderson, Contributing TMCnet Writer

A report released last night suggests that, when it comes to browsing the Web on tablets, the world overwhelmingly turns to the iPad. In a slightly more unexpected part of the report, the iPad is also found to account for a majority of the traffic from all mobile devices in general.

The study comes from Onswipe, a digital publishing tool maker geared toward creating "touch-friendly" experiences in existing apps, and represents the first such study they'd undertaken. In the study, they found that fully 98.1 percent of 29.5 million unique impressions, taken from a sample size of over 1,200 sites in the time period from September 13 to September 20, used an iPad to access the sites in question. 

Image via Shutterstock

Moreover, Apple's (News - Alert) iPad line accounted for 54.5 percent of all mobile device traffic in general. Coming in at a distant second with just 1.53 percent were the models in the Samsung Galaxy Tab line, followed by the Motorola (News - Alert) Xoom at 0.21 percent, the Kindle Fire at 0.11 percent, and the models in Asus' lineup rounded out the score at a dismal 0.06 percent.

The primary issue here, of course, is that the survey is made up of 1,200 sites that operate on the touch-based Onswipe platform. Those going to other sites wouldn't be measured in the results, so saying that the iPad accounts for a large portion of Web traffic, and a majority of mobile web traffic, likely should be taken with a grain of salt. There's no doubt that the iPad is a browsing device. These numbers are certainly enough to prove a substantial Web presence—1,200 sites is a very solid sample size, though some might take issue with the week that the survey was run--though making breathless pronouncements about how the iPad has won the day might be premature.

Additionally, some of these devices--especially the Kindle Fire--weren't geared so much toward Web browsing as they were toward consuming media. This survey really only measured Web-related activities, and seeing that devices clearly not meant for Web browsing aren't being used for Web browsing shouldn't come as that big a surprise.

Still, it's certainly enough to illustrate, quite plainly, that the iPad is a popular device when it comes to using the Web, certainly more popular than its counterparts.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman
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