A report released last night suggests that, when it comes to browsing the Web on tablets, the world overwhelmingly turns to the iPad. In a slightly more unexpected part of the report, the iPad is also found to account for a majority of the traffic from all mobile devices in general.
The study comes from Onswipe, a digital publishing tool maker geared toward creating "touch-friendly" experiences in existing apps, and represents the first such study they'd undertaken. In the study, they found that fully 98.1 percent of 29.5 million unique impressions, taken from a sample size of over 1,200 sites in the time period from September 13 to September 20, used an iPad to access the sites in question.
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Moreover, Apple's (News - Alert) iPad line accounted for 54.5 percent of all mobile device traffic in general. Coming in at a distant second with just 1.53 percent were the models in the Samsung Galaxy Tab line, followed by the Motorola (News - Alert) Xoom at 0.21 percent, the Kindle Fire at 0.11 percent, and the models in Asus' lineup rounded out the score at a dismal 0.06 percent.
The primary issue here, of course, is that the survey is made up of 1,200 sites that operate on the touch-based Onswipe platform. Those going to other sites wouldn't be measured in the results, so saying that the iPad accounts for a large portion of Web traffic, and a majority of mobile web traffic, likely should be taken with a grain of salt. There's no doubt that the iPad is a browsing device. These numbers are certainly enough to prove a substantial Web presence—1,200 sites is a very solid sample size, though some might take issue with the week that the survey was run--though making breathless pronouncements about how the iPad has won the day might be premature.
Additionally, some of these devices--especially the Kindle Fire--weren't geared so much toward Web browsing as they were toward consuming media. This survey really only measured Web-related activities, and seeing that devices clearly not meant for Web browsing aren't being used for Web browsing shouldn't come as that big a surprise.
Still, it's certainly enough to illustrate, quite plainly, that the iPad is a popular device when it comes to using the Web, certainly more popular than its counterparts.
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Edited by Brooke Neuman