Vaultive offers cloud data encryption services, keeping your data safe in the cloud while accessible from your devices. Elad Yoran (News - Alert), CEO of Vaultive, will be making an appearance at ITEXPO West 2012, and took the time to speak with us about cloud security and the future of the cloud.

There’s a distinct need for security in the cloud, one that companies and cloud service providers are still trying to meet. However, the main problem, as Yoran says, “Is not as much security per se, but ownership and control of data in the cloud.” That is, the data tends to be safe in the cloud; the issue is who can access it. After all, if you want your information to be safe, it’s important to have good control over who can access and alter it.

Fortunately, that’s what Vaultive focuses on. Yoran was sure to press on the point that ownership and control is key in cloud services, especially for large organizations. Of course, those organizations should probably not keep their data entirely in the cloud, due to their sheer size, but hybrid models are recommended.

There has been a wave of cloud-based consumer apps, such as iCloud and Dropbox (News - Alert), which let everyday computer users host their data in the cloud for free. While these are usually used for things like movies, music, and pictures, it is a clear indication of the cloud going “mainstream.” These also reveal the need for data control, making enterprises face the fact that it is a challenge they need to confront.

However, even now what exactly the “cloud” is and can be remains unclear, with definitions varying depending on whom you speak to. “The important thing to understand about the cloud is the need to be precise about what the word means in a specific context,” says Yoran. “Without being precise, it’s unlikely that enterprises will be able to make a realistic assessment of risk and reward.”

Of course, the cloud’s potential for businesses is incredible. “Depending on the context, cloud computing models and services offer a lot of promise, flexibility, scalability and cost-efficiency,” Yoran says, before reiterating the need for data security. “However, enterprises adopting cloud-based services need to understand that data must be secured to ensure ownership and control in a new environment.”

We live in a world where the cloud provides so much potential, but it’s still untapped and viewed differently by many people. However, the need for security is undeniable. One must have control and ownership over their data, otherwise they might as well be putting it on display in big neon lights. For that, though, Vaultive can help keep data encrypted and under your control on the cloud.

Vaultive will be presenting at Cloud Communications Expo. Elad Yoran will be there as part of a group of thought leaders and vendors focused on ownership and control issues in the cloud. As for the general feelings about ITEXPO (News - Alert) for Valutive, he says, “We are looking forward to educating people and discussing our solution. We are also excited about learning about other innovations at the cutting edge of communications technology.”

Want to learn more about cloud communications? Then be sure to attend Cloud Communications Expo, collocated with ITEXPO West 2012 taking place Oct 2-5, in Austin, TX.  Stay in touch with everything happening at Cloud Communications Expo. Follow us on Twitter.