The initial technology investment small and medium businesses (SMB) make accounts for a substantial amount of their budget. Maximizing the value of this investment requires the right solution provider with experience to handle the needs and solve the problems emblematic of small and medium businesses.

Social enterprise services lets SMB’s collaborate within the organization in a more effective way to improve efficiency, productivity and communication with each other, business associates and customers. In extending its social enterprise services to SMB’s, Persistent Systems is addressing a growing platform companies are using for interaction through a private social network.


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Social media has changed not only how people interact with each other but also how organizations conduct business. Social enterprise services help businesses learn about their customers and find out what they like and dislike through social interaction to provide superior customer service.

According to Persistent Systems, it’s social enterprise services will include Quickstart packages, data migration, Chatter and custom implementation services from Salesforce. The Salesforce platform is widely recognized as one of the better CRM solution providers in the market. Adopting this platform allows companies to move away from e-mail for employee interaction and use a private network for collaboration between personnel from every level of the company.

Customer service is where social enterprises shine because it lets employees learn about their customers through different social networks such as Twitter (News - Alert) and Facebook to provide services according to the needs of each customer and not use blanket solutions for everyone.

“We are excited to extend our SMB social enterprise service offerings, today’s SMBs are looking for cloud-based software solutions that are reliable, scalable, and cost-effective. Our extensive experience in this space addresses this need by offering companies rapid, intelligent, and economical migration of software and applications to the cloud,” said Ranga Puranik, EVP Technology Initiatives & Strategic Alliances, Persistent Systems.

Cloud services will have the greatest impact on SMB’s because they will be able to access technologies and solutions previously reserved for companies with large budgets. Persistent’s cloud services give an organization access to the latest technology available 24/7 without the need of keeping an IT department in-house. Its technological product expertise gives customers access to a knowledge base of next-generation Cloud, BI & Analytics, Collaboration and mobility-based computing platforms.

The company has extensive knowledge backed by more than two decades of innovation and collaboration with some of the largest tech companies in the world. The solutions it provides are used for organizations in banking, consumer products, healthcare, life sciences and technology in North America, Europe and Asia.

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