American multinational electronic commerce company, Amazon, has changed its pricing policy for the new Kindle Fire and Kindle Fire HD tablets.

In an announcement earlier this week, Amazon stated it will provide Kindle Fire users the option of opting out of ads that are built into the tablets for an extra fee of $15.

The change in pricing policy resulted from consumers criticizing Amazon’s previous announcement just days ago, which stated that that the company had no plan to offer ad free versions and that there would be no way to opt out of the special ads featured in both devices.

The ads, called special offers, appear on the tablet when the screen is locked. They also appear in the corner of the home screen.

The ads were built in to help keep the prices of the tablets low. Prices on the tablets range from $159 to $599, which means most models are priced well below Apple’s (News - Alert) iPad.

“We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice,” said Amazon spokesperson Kinley Pearsall.

The new Kindle Fire HD 7-inch tablet will launch this coming Friday, while the Kindle Fire HD 8.9-inch 4G tablet will be available by November.

Although Amazon has already unveiled the new Kindle Fire HD 8.9-inch 4G device, it has yet to receive approval for sale by the Federal Communications Commission (FCC (News - Alert)). FCC approval is still needed to ensure that the devices won’t interfere with other signals, as well as overall safety in use.

Consumers who have already pre-ordered the new Kindle Fire 4G device have been sent messages through email from Amazon saying that buyers will be sent a pre-order confirmation once the device received approval from the FCC.

FCC approval is expected to be received in time for Amazon’s shipping date for the Kindle Fire HD 4G on November 20.

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