Earlier today, Audible Magic (News - Alert) announced that its patent count was steadily on the climb, as they had landed three new patents in the field of ACR, or Automated Content Recognition. This brings their total patent count to 21, and gives Audible Magic a little extra credibility in the industry as a whole.
Audible Magic, for its part, recognizes the patent awards as further proof that having “a strong base of intellectual property” is a huge step in bringing its customers not only the best environment in which to develop for, but also succeed in, the marketplace as a whole. The two patents themselves, meanwhile, represent two patents issued by the United States Patent and Trademark Office (specifically patents no. 8,130,746 and no. 8,199, 651) as well as one patent from the European Patent Office, number 1,771,791.
Audible Magic's response to gaining the patents, meanwhile, was upbeat, with their VP of Product Investigation and Core Technology, James Schrempp, saying “These patents reaffirm our commitment to leading the way in offering highly creative and valuable solutions to address the many facets of ACR.” Audible Magic CEO Vance Ikezove, meanwhile, rang in by saying “We feel that our ability to innovate allows customers the greatest flexibility and freedom to exercise their creativity while not being limited because the technology doesn't exist, isn't cost effective or easy to use, or imposes other kinds of design restrictions.”
Audible Magic plans to show its lineup, including its SmartID solutions and Audini in its ACR platform at the IBC 2012 show running September 7-11.
While 21 patents may not sound like much, especially for a company that's been developing with an eye on patent since 1999, quality has more weight than quantity for most companies that are actually developing things with their patents. There's no denying that Audible Magic is making some interesting developments, either; watching their TviD syncing capability is actually pretty impressive; the system can actually identify what's currently playing on television from the soundtrack, and then provide different routes to additional content about that show currently playing. Sure, that's the same kind of thing you can get from a combination of a television's “Info” button and Google (News
- Alert), but this puts it into one interface instead of making a user jump from one to another. Audible Magic has plenty of exciting benefits on offer, and its newest patents will allow it to bring still more into play.
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Edited by Rich Steeves