Earlier this week Google (News - Alert)+ members received a new app---birthday reminders. Yes, the insignificant option we know from Facebook that reminds us of how old we are getting, the option that clogs the walls and timelines and adds annoyance to our daily lives, but that’s only one opinion.

Irene Chang, a Google software engineer, who introduced the roll out in her Google+ post stating, “Everyone deserves a little love on their birthday, so we’re making it easier for you and your friends to celebrate on Google. Starting today, you’ll see a reminder on Google.com when someone in your circles has a birthday! From there it’s easy to share a fun message, photo, or video with the birthday gal or guy.”

Keeping in line with its strategy to mesh its social network with its other online products and services, Google began weaving the notices into search page results. In addition, a suite of ‘apps’ for businesses featuring social networking was introduced via the Internet “cloud,” that included programs for documents, data storage, Gmail, and calendars.

Clay Bavor, Project Management Director, Google Apps, stated in a blog, “Whole companies are moving into the cloud, where they rely on the same web-based applications their employees use at home: Gmail, Google Calendar, Google Docs and Google Drive. We call this trend “going Google.”  

Thanks for the reminder Google+, now if I can only remember who to send it too!

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