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August 15, 2012

Twitter Unwraps New Online Publishing Platform Medium

By Ashok Bindra, TMCnet Contributor

Online publishing has been in flux for decades now. And the latest contributor to this changing environment is Twitter (News - Alert). On Tuesday, Business Insider reported that Twitter cofounders Evan Williams and Biz Stone unveiled a new project that is intended to substantially impact online publishing.

According to Business Insider reporter Seth Fiegerman, “Twitter cofounders lifted the curtain on their latest top secret project, a new online publishing tool called Medium.” Williams tweeted out a "sneak peak" of the project and wrote, "The @medium team is, pound for pound, the best I've ever worked with, bar none."

Fiegerman wrote that Medium provides users with beautifully designed platform for sharing and discovering blog posts and pictures. Plus, added Fiegerman, these posts can be longer than 140 characters.

The Business Insider report presented Williams' introductory message that was posted on The report indicates that Twitter’s Medium is not yet open to everyone. The report further states that posting on Medium is graceful and simple. One can do so without the burden of becoming a blogger or worrying about developing an audience.

Additionally, all posts are organized into “collections,” which are defined by a theme and a template. For example, the report says that this post is in the About Medium collection with a simple article template.

The cofounders said, “We believe that good design supports the purpose (not just the appeal) of content, so Medium is diverse in look and feel—ranging from different types of articles to images to, eventually, much more.”

Some big names have already started posting on the service, including author Stephen Johnson and Digg founder Kevin Rose, who wrote a post about his time urinating with Al Gore.

Medium is a product of the Obvious Corporation, the incubator that Williams and Stone launched back in 2008.

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Edited by Amanda Ciccatelli
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