Apple (News - Alert) has never been a company that has been thought of as one that caters to its customers. More accurate is that Apple has thought of itself as a company that is putting out a product that is so good, customers will come to it and that its product doesn’t need to cater to anyone. While that approach has worked for the most part, there has been some movement towards being a little more customer friendly. Now, it appears that Apple is moving a little bit towards the approach Dell (News - Alert) has famously allowed. Apple will now allow new Retina MacBook Pro purchasers to actually choose several different options when ordering their machine.

Among the options that Retina Macbook users will be able to choose will be CPU, the computer’s drive storage size and a couple of other options. Apple has changed the way the online ordering page will look so that people purchasing can now get a build-to-order computer. This means that customers can now get a bunch of features depending on just how much they are willing to spend for their new computer. This feature could end up saving customers money that have a need for one feature but had to pay more for those features, while getting other features they didn’t need.

One instance of this particular function is if someone wants to buy the 2.3GHz edition of the Retina MacBook pro they can get themselves a 2.6GHz or 2.7GHz CPU. While being able to choose either an 8GB or 16GB RAM (News - Alert) computer has been a choice to make, you can now also choose what kind of solid state drive storage you want. Choices range from 256GB, 512GB, or the largest 768GB drive. 

In addition to storage and CPU, customers can now choose from a varied set of pre-installed programs such as Apple’s prized Keynote, Pages or Numbers programs. These particular choices set means that people will be able to pay for a basic package (still priced at more than $2,000) and then get some added functions they were only able to choose with the pricier models.

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