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July 17, 2012

Competing with LinkedIn's Job Board will be Facebook's Jobs Recruitment Tool

By Daniel Brecht, Contributing Writer

Facebook (News - Alert) Inc, a social media network giant that has attracted millions of people of all ages worldwide, will be releasing soon, possibly this summer, a job postings board. With Facebooks’ job posting and recruitment apps, one is sure to find upcoming job opportunities.

What may appear as great news for users on Facebook is not good news for LinkedIn (News - Alert) Corp. For years, they have had not a single social media site competing in attracting individuals and companies to use a networking site like their own for job searching.

Soon, Facebook will also have a powerful search engine, research tool and a jobs board for members; but unlike LinkedIn, Facebook will not have a plug-in feature, a button on job listing pages, to allow potential employees to apply for positions using their profiles as resumes. For that reason, and many others, LinkedIn might remain the preferred recruiting resource networking site for skilled professionals seeking employment.

LinkedIn has been the world's largest professional network for business purposes; offering millions of users around the world the ability to connect with others to “exchange information, ideas and opportunities.” It has been a popular social networking site to find and recruit individuals that look for new job opportunities; as well, it has enabled jobseekers to find themselves employment.

One might just wonder what will happen to LinkedIn when “Facebook Jobs” comes available. A few questions come to mind: Will LinkedIn lose some of its members/users to search for jobs on Facebook? Will LinkedIn lose money or see a decline in total revenue due to the creation of Facebook Jobs?

Facebook will have to work hard to show recruiters and prospective new employers the benefits of using this social networking service to hire people. In addition, it will also have to attract job-seekers to the site even if all they want to do is job hunt.

Despite Facebook’s eagerness to capture more subscribers when it releases the job board to their site, it may still not have the ability to corner the job market or possibly overtake or ruin LinkedIn.

To be realistic, Facebook Jobs will not offer the same or better services than LinkedIn, which offers its members a professional profile that contains information about their skills and experience, an updated address book that connects them to their contacts, a safe and secure tool for sharing professional information such as their career, an advanced profile-matching dashboard for tracking job viewings, and a directory of jobs searchable by function, industry, region and company.

Facebook is sure to continue to grow in popularity as they take advantage of various aspects of social media to their fullest limits, to earn more revenue and market share as an outcome of high website traffic, but it is believed that LinkedIn will still lead the way as the most powerful tool and resource site to connect professionals to employment recruiters.

Regardless of one’s site preference to search for jobs, it is important to know that these two social media competitors, Facebook and LinkedIn, not only allow registered members to communicate and collaborate with others on their site, but they provide a recruiting solution to corporate clients and placement agencies.

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Edited by Brooke Neuman
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