It's often been a bit of a pain to discover new Facebook (News - Alert) apps on the site. Most people end up relying on word of mouth and, to a lesser extent, Facebook's sponsored stories. However, it seems we're finally on the verge of a better way, as Facebook recently announced that it plans to begin rolling out an AppCenter.
The App Center will be available on the desktop webpage, as well as on iOS and Android (News - Alert) mobile devices, and will recommend apps to users based on their interests, the types of apps their friends like and the apps they themselves have liked in the past. No more will Facebook's nearly one billion users have to rely on annoying requests from friends to play poker or build a virtual farm.
Initially, the App Center will feature only about 600 Facebook apps, primarily games which have been reviewed by a team at Facebook to meet a set of quality standards. It's pretty likely that Zynga's (News - Alert) "CityVille" and Electronic Arts' "The Sims" will appear on the App Center on day one, considering their popularity.
The ultimate goal of Facebook is for users to branch out in app use, discovering new social apps that are not games by way of customized recommendations. There are, apparently, a number of social apps on Facebook — like Spotify (News - Alert) and Foodspotting — which tend to receive less attention than the games.
Also, Facebook claims that its App Center is in no way meant to compete with other app stores, like those from Apple or Google (News
- Alert), but rather it will often send users to those other stores to download programs. There will also be a "send to mobile" feature for sending programs to a mobile device while browsing on a desktop.
In other recent Facebook news, rumors have been floating about lately that tight Facebook integration may be a prime feature of iOS 6 while, just today, Facebook updated its mobile site with three new security features.
Edited by Brooke Neuman