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May 31, 2012

New Lingerie Company Claims to Find Women the Perfect Matchup

By Lyndsay Krisel, TMCnet Contributor

Nowadays, many women have seemingly just as hard of a time finding the right undergarments as they do fitting into pants. When you’re not sure what type of bras to search for, or what sizes will suit you best, the process can often be quite stressful and unfulfilling.



A new online service known as True & Co, however, guarantees its customers satisfaction, by simply shopping from the comfort of their own homes. The service is designed to not only help women find the right bras, but facilitate them to get a sense of their body types, and what will properly suit them without given measurements.

By stating only dress size and filling out an extended questionnaire regarding the type of bras typically worn, True’s fitting system identifies bras that match up according to her specifications, leaving her with the sense that her needs will be successfully fulfilled.

Each bra on the site runs at a price of $45, where the system matches you with five products sent to you directly. You then choose three that suit you best and return the other two, paying only for the ones you feel most comfortable with. 

True’s founders explain that the questionnaire works like “an expert human specialist,” and works exceptionally hard to match women with the best possible fit based on the given information.

What seems most marvelous about this system is the fact that you need not spend countless hours in different lingerie stores, continuously searching for the perfect fit; simply order the five bras, try them on at home and if in fact none of them deem pleas able, fill out and resend a short questionnaire on your discontentment.

All I know is Victoria’s Secret better update their secrets, because they are in for a little friendly competition.




Edited by Braden Becker
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