Google’s first hit after entering “YouTube (News - Alert) women audience” in the search bar is a video with an interview regarding “Butch Trans Women.” I'm a woman, and it caught my attention, but that’s not quite what the company has in mind in their new endeavors to seek out a wider female audience.
The company rather plans on launching a Lifetime-like network with what Forbes considers “real stars” in “real programming.” Google’s (News - Alert) famous video-streaming company has created a channel called WIGS, with none other than Rupert Murdoch as a marketing partner.
The first film, “Serene (News - Alert),” was directed by Rodrigo Garcia and starred Jennifer Garner. The first WIGS series is called “Blue,” also directed by Rodrigo Garcia and starring Julia Stiles. The project to gain a wider female audience by offering female dramas has cost up to $100 million dollars. WIGS will be among the 100 channels YouTube has launched this year.
YouTube’s desire to offer original programming follows endeavors of other video streamers such as Netflix, Hulu (News - Alert) and Amazon. After Netflix launched their first original series, Lillyhammer, Hulu followed suit with their own original series called Battlefield.
Both series intended to appeal to traditional service providers, and convey the potential for companies known strictly for video offerings from more professional movie studios. Just last month, Amazon announced their intention to create comedies and kid shows to compete with Netflix.
The major message here is that we don't just provide the content. We are the content.
YouTube’s ambitions to compete against rivals do not end with the new women’s channel. In addition to WIGS, the video service also simultaneously announced a channel called TeamUSA, which will feature aspects of the upcoming 2012 Olympics.
YouTube plans to create a channel featuring movies from the Tribecca Film Festival, which just concluded its 11th year.
Edited by Braden Becker