Cox (News - Alert) Digital Solutions, a CoxReps company, has launched its first mobile division, the CDS Mobile, to help connect national brands to local audiences among quality local media and national vertical content sites.
According to Cox Digital, CDS Mobile will connect advertisers and agencies with local media sites and national vertical content sites both in-hand and on-screen.
To facilitate these connections, CDS Mobile has partnered with the nation's leading newspaper, TV and radio sites owned by leading strategic publisher partners. CDS Mobile also provides breadth in vertical content sites among more than 20 categories that are geo-targeted to match an advertiser's specific target market, according to Cox Digital.
The technology behind CDS Mobile allows advertisers to deliver precise campaigns using geo-fencing, latitude/longitude, radius, device, carrier and time of day, according to Cox Digital. As the division of a company with a long history in reaching local audiences, CDS Mobile comes with expertise in selling and executing digital media campaigns on a national level.
"Mobile is exploding, and we are there to monetize these growing local audiences in the best, most efficient way possible," said Leif Welch, general manager of CDS Mobile. "We are not just an average mobile provider. We are coming to the game with established partnerships in technology, data and inventory that are going to position us to aggressively compete in the mobile advertising market."
"Mobile is a logical extension of our digital brand offering in the marketplace," said Steve Shaw (News - Alert), president of Cox Digital Solutions. "We invested in creating this new offering to serve the increasing numbers of our valuable local publishers who have a rapidly expanding mobile inventory base."
Meanwhile, CoxReps, the parent company to Cox Digital, is eager to get the mobile initiative out to market, hoping that the traditional media outlets will benefit greatly from embracing this new channel.
Cox Digital introduced a new entertainment division at the end of last year, called Red Carpet Media.
Edited by Braden Becker