EndPlay, Inc., a premier provider of SaaS (News - Alert) solutions has recently launched its next generation cloud-based end-to-end Content Management, Engagement and Monetization Platform, which enables multichannel content delivery and rich media management.

The newly released platform is both powerful and scalable and helps companies to engage consumers and drive real revenue across a growing ecosystem of screens and devices.

In a press release, Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay, said, "Today's legacy systems struggle to deliver and optimize content to tablets and smart devices in a functional format that the audience expects. When companies fail to meet these expectations, their audiences disengage and go elsewhere. The latest release of the EndPlay Platform addresses these and other key issues, and sets a new business standard by helping companies create and manage content to maintain, grow and monetize their relationship with their audiences across any channel."

Pioneering a new space of content creation and management, the latest release boasts of an intuitive interface that offers users a more efficient publishing process. Users, with the help of the same are allowed to create and publish rich media content from nearly any connection.

Company officials said that the end-to-end platform also supports dynamic organizational structures and complex business processes with complete configuration, an intuitive user interface, roles management, full visibility into social activities, and real-time collaboration across multiple users or locales.

Additionally, the next generation EndPlay Platform can be customized through extended add-ons, currently available for video live streaming and live capture, custom search, analytics and ad server integration, international commerce, and online transaction support, among other options.

Robb Richter, Senior Vice President, New Media for LIN Media, an EndPlay client since 2008, said, "We are excited about leveraging EndPlay's new product release to help us further increase efficiency and audience engagement."

In related news, Anvato has announced partnership with EndPlay to provide seamless web& video content management to local broadcasters.