The popular free, real-time question and answers company, ChaCha, which recently launched an affiliate program, needing to ensure an optimal experience for advertisers, entered into a partnership with Adometry.
Adometry's cross channel distribution and ad analytics solution is expected to help monitor ChaCha's website traffic and provide a competitive advantage to ChaCha advertisers, according to company officials.
"We are thrilled to partner with Adometry to take advantage of its sophisticated ad analytics technology," said Shawn Schwegman,chief marketing officer at ChaCha, in a press release.
Schwegman explaining the need for the partnership said, "We want our advertisers to get the highest possible ROI through their investment with ChaCha, and we are confident that this partnership will bring enhanced transparency and accuracy for our advertisers."
In keeping with its commitment to maintain high-quality standards for its advertising services, ChaCha leveraged Adometry's solutions to optimize advertising campaigns and improve conversion rates for all its advertisers. It did this by monitoring ad campaign performance.
Figuring among the Top 100 websites and Top five mobile websites as per Quantcast (News - Alert) were indicative of ChaCha's soaring popularity. Launching an affiliate program made ChaCha more favorable and this further triggered the need to monitor website traffic
Adometry's offerings help identify valid traffic and provide verification and auditing to improve the return on ad spend. By tracking real-time, it succeeds in bringing transparency to the online advertising industry.
ChaCha has thousands of galleries, quizzes, and other highly engaging, rich content pieces across hundreds of different categories. Its iPhone and Android (News - Alert) apps were recently updated with a new interface, faster speed for page loads and quality answers.
Other news reports Dexetra, an India-based, mobile app developer, entered into a groundbreaking new partnership with the world’s most popular real-time Q&A service, ChaCha, to create a revolutionary element to the Iris app, the immensely popular, voice-powered question-and-answer app.
Edited by Amanda Ciccatelli