Cadbury is managing its internal corporate network using application and other priorities after an audit found that 55 percent of its traffic was recreational, says Nolan Rosen, chief marketing officer at Exinda, a consultant to Cadbury, USA Today reports.
Now, each office now gets bandwidth prioritization based on size of site or its contribution to overall business objectives. Such policies, based on type of application, time of day, day of week, type of user or site are permissible for private networks run by enterprises, but are not allowed for consumer broadband customers.
That's one reason some of us have argued that current network neutrality rules, intended to prevent unfair business practices, also have the effect of denying packet prioritization policies that actually can have high value for discrete end users, based on the priorities those users have.
Video and voice are two applications most consumers use frequently, and both are real-time services that benefit from policies that preserve bandwidth for such applications at times of network congestion. Gaming is the other obvious application that can benefit from prioritization policies at times of network congestion.
Edited by Jennifer Russell
