LivingSocial (News - Alert) co-founder and president, Eddie Frederick, has stepped down from the board. According to an email sent out by LivingSocial CEO, Tim O’Shaughnessy, “Eddie is moving on to pursue new challenges and adventures. Eddie has been with the company since its start, having originally created the Visual Bookshelf app that saw the creation of Hungry Machine, the company that would eventually form LivingSocial.” LivingSocial is a direct competitor to Groupon which went public late last year.
According to an email, headlined ‘Living Socialites’, O’Shaughnessy mentioned that Frederick has been a significant driving force behind the success of LivingSocial. He mentioned Frederick’s work in user acquisition efforts such as A/B testing button colors for their Facebook (News - Alert) Apps and his efforts behind the move to push for the launch of Me + 3 among his many other contributions.
According to O’Shaughnessy, Frederick was a driving force in LivingSocial’s new business opportunities and in helping scale the already existing businesses. In an excerpt from the letter, O’Shaughnessy says, “His “negative space” view has provided a unique voice as we’ve grown. On every decision, Eddie framed it with a binary question: ‘Does this help us win?’ And he usually helped us get the right answer. Please join me in thanking Eddie in helping us become the company we are today, and helping position us for the company we’ll become in the future.”
The step down comes days after LivingSocial announced their new “Takeout & Delivery” service, available to anyone with a LivingSocial account. The Takeout & Delivery service replaces the ‘Instant Deals’ service and will now allow people to order discounted food directly without having to make a call.
Edited by Jennifer Russell