If there’s one thing technology had made easier, it’s spending money online. Remember when you had to go to a Western Union (News - Alert) office or kiosk to send money to someone and it was, quite frankly, a bit of a process? Or, you know, the only options to purchase stuff was done solely outside of the house? Now, paying for goods or sending money doesn’t require a trip out during business hours.
The same company known for money wires now offers WU Pay, a way to pay for stuff you buy online. The erstwhile eBillme solution from Western Union uses your bank’s bill service or you can choose to use an actual Western Union location.
WU Pay can be used at sites like Sears online, Kmart, Buy.com and TigerDirect amongst others.
“WU Pay is an integral part of the ongoing change taking place at Western Union,” said Hikmet Ersek, President and CEO of Western Union. “WU Pay not only propels us further into the digital payments space, it improves our core money movement capabilities by combining the strengths of our brick-and-mortar Agent network and WesternUnion.com with the proven eBillme platform we acquired last year. This is a truly powerful combination of physical and online assets that will make safe and secure e-commerce possible for just about anyone.”
What WU Pay does is offer another layer of security for those too cautious to spend money online. If you’re the type that doesn’t feel like leaving sensitive information with an eRetailer, WU Pay will safely deliver the money without the hassle of forking over the information to wherever you’re spending the dough. Shoppers choose the option at checkout page, and the order is confirmed with a bill sent to their e-mail address.
“Western Union’s ownership and capabilities make WU Pay a significantly stronger offering than we had as eBillme alone,” said Marwan Forzley, eBillme founder, who leads the WU Pay program with Western Union. “WU Pay’s payment capabilities, reach and safety create a platform that will have significant appeal to both merchants and consumers.”
Edited by Rich Steeves