One direction in which television programming is going that television executives couldn’t have seen coming in is that the programming is ending up online first. Webisodes have been a big part of getting people more involved and interested in television programs, but now more and more shows are making their debut online. Netflix and Hulu (News - Alert) have launched their own shows and now it appears Yahoo is wanting to join the mix.
More and more people are using the Internet and their mobile devices to watch television and even get their local news. Yahoo has been searching for a way to once again jump to the top of the Internet hill and it appears that their newest gambit is to lean on a well-known producer to put together original programming. CSI (News - Alert) creator Anthony Zuiker is going to be launching a show called Cybergeddon on Yahoo. The program will actually be released in installments this fall.
Cybergeddon will be the second original series that Yahoo has undertaken. The Internet company is also working on an animated series called “Electric City,” which has been developed by Tom Hanks. This series will be made up of 20 different webisodes and is expected to debut on Yahoo later this spring. Zuiker and Yahoo said that launching these original programs is quite a bit like releasing a movie except that, “Instead of 5,000 theater screens, you can wake up to 50 million screens in one day,” Zuiker said.
While Zuiker is certainly excited about this particular project, it really hasn’t even gone into development yet. Zuiker is signed on to produce, but as of now there isn’t a director or any actors hired on to the project. The show does have a plot, as a female government employee has gotten into legal trouble and is on the run while simultaneously trying to stop an evil hacker who is launching a plan to bring chaos to the world using the Internet. Yahoo plans an aggressive marketing campaign for the series and will be featuring Cybergeddon across many of its channels.
Edited by Jennifer Russell