Since 1984, NetXUSA has made a name for itself – providing sourcing, stocking and industry-leading services to more than 5,000 independent telecommunications service providers and resellers. But, over the last six years, NetXUSA has been on a “total development cycle,” one marked by its attempt to hone features, functionality and systems that can simplify the pain points that resellers and service providers often experience.

“We provide a true outsourcing option for a service provider and a VAR to automate and scale deployment processes for any equipment requirements for a network or for an IP-PBX (News - Alert) in a hands-free manner,” Eric Todd, chief technology officer at NetXUSA, told TMCnet’s Paula Bernier in a recent video interview at ITEXPO (News - Alert) East 2012.

One of the ways that NetXUSA removes those pain points for resellers and service providers is through its flagship app offering ChannelWare, its patent pending universal provisioning system. ChannelWare simplifies and enhances every aspect of a business to reduce the costs associated with staging, installation, configuration, branding and maintaining equipment. The ChannelWare back office also provides order management tools, a support portal, online RMA, online credit card processing and user management to give users the competitive advantage needed to succeed, according to company officials.

The suite of services, designed specifically for the service provider, ties in with NetXUSA’s core mission statement of providing a true outsourcing option for a service provider and a VAR to automate and scale.

“It’s about reducing overall capital invested to get deployed,” Todd said. “There’s a cost in the equipment itself, there’s a cost to do the configuration, and there’s times involved getting that done. There are various factors that come into play and this tool reduces a lot of those.”

The app, which is 100 percent automated, has been used to provision over one million devices. And, of the 300,000 devices provisioned last year, there were hardly any device issues because of ChannelWare’s error proof capabilities, according to Todd.

In addition to ChannelWare, NetXUSA is distinguishing itself in the marketplace thanks to the launch of its Switchvox System Builder, another layer on top of ChannelWare specific to Digium (News - Alert). The builder, which allows partners to deploy Switchvox systems in a plug-n-play manner, can walk a partner or VAR through configuring the entire PBX, from selecting the cards, the licenses and the phones. It is capable of equipping the partner with the tools needed to deploy an entire PBX with all the features on site and, accordingly, save eight hours on installation.

Recently, NetXUSA launched the Wizard for this builder, which will simplify the process further and allow VARs to build out templates or profiles for their phone systems.

“A reseller typically has a set profile, a type of customer they sell to normally and with most customers you generally have similar setups in their network, in their feature requirements, and a lot of those typically lend themselves to certain verticals,” Todd said. “Under that premise, we developed a system that is a part of ChannelWare that allows a VAR to set up profiles for these phone systems.”

“It’s a graphical Wizard that takes them through a step-by-step process, allowing the VAR to basically build the PBX in real time,” he added.

With this tool, the customer is able to make the installation not only plug-and-play, but also reduce their operational costs.

“We are all about reducing,” Todd said. “We know cost is a big thing so we try to help these VARs with increasing their profitability. It’s about providing the level of sophistication that a service provider uses and bringing it down to the VAR level – allowing that VAR to get over some of those entry barriers of learning how to deploy a system.”

“A lot of these VARs are two and three man type shows and you have some that are limited on how much engineering time they have available to do these kinds of tasks,” he added. “In effect, what we do is allow them to outsource the requirements they would do on their own normally to us and effectively give them more time to sell, do more installations, do things that are more profitable.”