Mobile subscribers seems to have an unquenchable thirst for bandwidth, yet it can be difficult for them to understand that there are limits to network capacity and that service providers sometimes need to address that by creating new service and pricing plans. Perhaps part of the problem is that consumers haven’t been educated about the networks, their own impact on those networks, and how it all relates to the services to which they’ve subscribed. Allot Communications (News - Alert) is offering new tools to help its service provider customers inform end users about all of the above.

A few weeks ago Allot came out with a fun little pinball application that demonstrates the relationship between different types of applications and various service packaging and pricing options. It was put together for Allot service provider customers, but those customers could potentially leverage the application to educate their own customers, indicates Jonathon Gordon, Allot director of marketing.

Allot also aims to help service providers monetize and personalize the mobile experience through a partnership with Openet (News - Alert). The two suppliers have joined forces on an application called SEE, which can provide end users with visibility into their own mobile applications and usage, and enable those end users to increase their levels of service as needed. For example, an end users might elect to use SEE to purchase a higher level of bandwidth and a lower level of latency for a limited time if they wanted to watch a video.

SEE is a working application back-ended by Allot and Openet infrastructure. Allot’s gateway powers SEE and does traffic recognition of application and related analytics. Openet gear handles the policy and charging part of SEE.

The solution is in trials with various service providers, says Gordon.

As discussed in a recent TMCnet Q&A, Allot believes the market will move quickly into value-based charging this year.

“As operators deploy advanced traffic management solutions that allow them to monitor, meter, and charge for subscriber consumption of over-the-top applications and content, early movers are already transitioning into the next phase of the mobile charging evolution,” Gordon says.

“Value-based charging enables operators to differentiate and charge for different application and content usage; and therefore, offer personalized service plans that best reflect the unique value of different applications and usage patterns to different types of subscribers,” Gordon explains.