Russia’s biggest search engine, Yandex, is partnering with Twitter (News - Alert) in a move that will significantly boost the site’s real-time user searches, in hopes of extending its popularity to overtake competitors like Google (News - Alert).
The new deal between the companies will allow for Yandex to have access to Twitter’s firehose, and allow users to search both Yandex and Twitter simultaneously, giving them instant access to data streaming off of the social networking site, as well as content from the Internet.
This deal could also potentially bring in some additional revenue to the already impressive social networking platform. Previously, Microsoft (News - Alert) made a similar deal with Twitter that reportedly brought in more than $30 million. Yandex has not released the actual amount of the deal, but said working with Twitter will only enhance its user’s experience.
“With more than 250 million tweets a day, Twitter is a valuable information source and the fastest way to find out what’s happening in your world,” said April Underwood, Twitter director of business development. “Through this partnership, Yandex and Twitter will work together to make it easier for Yandex users in Russia and elsewhere to find real-time content about the people and the things they care about the most,” said Underwood.
Anton Pavlov, Yandex’s blog search manager, said the company has decided to head into social networking because the real-time data and content is just too important to ignore when searching online. “We are currently concentrating on social networking search. The partnership with Twitter reinforces our effort in this area. People share news, exchange opinions, and discuss all sorts of matters in real time all of the time. This kind of information will help us enhance our search results,” said Pavlov.
Yandex is currently responsible for around 60 percent of Russian searches, but has competitors that are slowly climbing up the technological ladder. Yandex hopes this deal helps to keep them ahead of the game. Although the terms of the deal are unknown, it’s likely that Yandex will be coughing up a lot of money to have access to Twitter’s data, which only highlights the importance of social networking in this technologically world.
Edited by Stefanie Mosca