Late last week, TMC (News - Alert) CEO Rich Tehrani penned a blog post capturing all the recent headline-making news from Google, ranging from the rising success of its social networking platform, Google+, to the ramifications of its $12.5 billion acquisition of Motorola (News 
- Alert) Mobility, which just got okayed by E.U. and U.S. regulators.
The premise of the post is the Google is EVERYWHERE, providing free, useful services to consumers but also potentially "suffocating the rest of the tech space with its ever-expanding growth into new and perhaps unrelated spaces."
Ironically, Google's (News - Alert) next feature may actually suffocate us users, or at least the enterprise workforce that utilizes Google+.
In a new interview with Fortune's Michal Lev-Ram, Google's enterprise business head, Amit Singh, explains what's next for Google Apps, an addition that may turn the cold call into the cold stop-and-chat.
Singh explains that his unit is looking to further integrate Google+ and Google Apps with a particular focus on location.
"Google+ and Google Apps are coming closer and closer together," Singh told Fortune. "Imagine you're at an airport and based on your social graph you know that at the next gate there's someone you're in touch with through work."
"You now know where someone is and you know how they're connected to someone else. So your phone could prompt you to go introduce yourself. This has implications to sales," he says.
While spinning it rather eloquently, Singh is telling all IT decision makers that they should start preparing to leave their phone at home when they go on vacation with their family, lest that cold call that goes to voicemail every Monday morning starts following them around gate C during the holidays.
The integration of Google+ with other Google products has helped the social network grow at unprecedented speeds – attracting half the unique visitors of Twitter (News - Alert) in less than a year – but that doesn't mean everyone's happy about.
Many have condemned Google's decision to include Google+ info in its search results, a move Business Insider called the "worst mistake in its history," and now there's this. It may be good for a salesperson, but is it good for Google…and all the rest of us?
Beecher Tuttle is a TMCnet contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.
Edited by Rich Steeves
