TMCnet Feature

Pinterest currently has over 10.4 registered users, 9 million monthly Facebook (News - Alert)-connected users, and 2 million daily Facebook users. Out of all of those active users, TechCrunch is reporting that 97 percent of them are women.

Pinterest is a virtual pinboard that allows users to share images and content that they find interesting. In March 2010, Ben Sibermann, Paul Sciarra, and Evan Sharp (News - Alert) all worked together developing the app, which got little attention when it was first released. However, since December 2011, Pinterest has had more than a 4,000 percent increase in interest and downloads, making it one of the top social networking platforms.

Smart Company says, “You create a pin board and share it with others to view, add and comment. Capturing the imagination of users seems to be Pinterest’s application of visuals to communicate; whereas Facebook and Google (News - Alert)+ rely on text-based updates and sharing. Interest is like swapping football cards or holiday pictures.”

Although three men created the application, they don’t seem to mind that a majority of its users are woman. “People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes,” said the men on their website.

Pinterest really took off after its integration with Facebook. The site works as a ‘timeline app’ within Facebook, allowing Facebook users to use one login across both to share pins on their personal Facebook page, as well as, let friends see their pin boards.

“Lots of people use Pinterest to get inspiration for the most important projects in their life…you can now share all of these pins on your Facebook Timeline (News - Alert) and look back at all your projects and inspirations across the year,” said Pinterest.

Although Pinterest has been slowing gaining speed, in order for it to grow larger, it needs a wider variety of users pinning a larger amount of content. There’s nothing wrong with the topics currently being posted and discussed on the pin boards, but after looking at a lot of similar content from board to board it could get boring and users might move on. With some minor tweaks, there is a lot of potential for this application to become the next big social networking site.