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May 24, 2011

'Born This Way' Blows Amazon Servers

By Juliana Kenny, TMCnet Web Editor

Lady Gaga’s latest album ‘Born This Way’ dropped yesterday, May 23, the popularity of which subsequently crashed Amazon.com’s (News - Alert) servers as the online retailer offered a special discount on the record for 99 cents.

Users received a “busy” signal, according to news reports, when they tried to download Gaga’s latest album, four singles of which had already been released and topped charts nationwide. Amazon’s spokeswoman, Sally Fouts, stated that “Amazon experienced a high volume of traffic that caused delays for those downloading the album — echoing a posting on the album's product page on Amazon.com. Customers who ordered the MP3 version of ‘Born This Way’ on Monday will get it for 99 cents.”

Earlier in the day, the album had been available on Amazon Cloud Drive and able to be streamed immediately upon request. Amazon also enabled the album to be digitally downloaded within minutes until the influx of Little Monsters derailed the server system.

Late last week, Gaga and Starbucks partnered to promote her ‘Born This Way’ album that entails Starbucks retail locations playing the headlining song a lot… as if it needs to be in more places at more times.

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Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Jennifer Russell

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