NFL Team Drafts Bridgeline for Web, Customer Support

Bridgeline Software, which sells Software as a Service-based Web application management software and award-winning Web applications, announced today that “a leading National Football League franchise” selected Bridgeline to develop an eCommerce application for their online business and the public Web site.

 

Through the deployment of Bridgeline’s .NET (News - Alert)-based eCommerce system, the team was looking to improve their overall online store and public site, and “grow the contribution of its online channel to its business.”

Bridgeline officials do not identify this team. But if they’re calling it a “leading” NFL team with a straight face, that pretty much eliminates the Oakland Raiders, Detroit Lions and St. Louis Rams right off the bat. Borderline cases would be the Cleveland Browns, Kansas City Chiefs or Seattle Seahawks. Beyond that, hey, let the speculation commence.

 

The Bridgeline’s product provides a platform that allows store owners to personalize product offerings and offer other services. The dashboard technology provides an overview of the online store and offers data intelligence reports on sales trends, buyer demographics, and profit margins as well as system alerts on inventory levels, order fulfillment status, production issues, and shopping cart abandonment.

 

The team’s new eCommerce system and public site now offers team stats, news, ticket information, message boards, and online shopping as well as interactive features. A polling feature was rolled out to query fans and track results.

 

Bridgeline Software is headquartered near Boston, with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India.

 

At the end of 2008 TMC had the news that Bridgeline reported a revenue of $21.3 million for the fiscal year ended September 30, 2008, an increase of $10 million, or 91 percent, compared to $11.15 million in fiscal 2007.