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June 18, 2008

Movius Debuts Rapid Alert Messaging Service

By Nathesh, TMCnet Contributing Editor


Movius Interactive Corporation announced a new messaging application called Rapid Alert. Movius has developed this app in collaboration with Velleros for the purpose of delivering messages such as important alerts and personal notification content swiftly.



 
Rapid Alert also provides provisions for carriers to deliver mass notifications of info such as news, sports, community events and alerts like Amber Alerts (kidnapped children) and severe weather bulletins to customers based on user-defined delivery options including short message service (SMS), synthesized voice and e-mail.
 
Velleros delivers revenue-generating Web-enabled content and services to the network connected consumer mass market. Movius Interactive Corporation provides ways for people to enrich their lives through viable innovations that transform the way they interact with information, media and each other.
 
“We find the introduction of this service very timely as the Federal Communications Commission (FCC (News - Alert)) has announced that it will soon mandate a commercial mobile alert system (CMAS) for all mobile services providers,” said Oscar Rodriguez, CEO at Movius.
 
He added: “With the Movius Rapid Alert application, carriers can easily offer this alert and notification service to subscribers, which will enable them to quickly deliver desired content and severe and catastrophic event information that can help protect property and lives.”
 
U.S. FCC Chairman Kevin Martin, in The Commercial Mobile Alert System, First Report and Order, PS Docket No. 07-287 said, “With the American public increasingly relying on wireless communications in everyday life, it is essential that we support and advance new ways to share critical, time-sensitive information with them in times of crisis. The ability to deliver accurate and timely warnings and alerts through cell phones and other mobile services is an important next step in our efforts to help ensure that the American public has the information they need to take action to protect themselves and their families prior to, and during, disasters and other emergencies.’’
 
Methods currently available to notify subscribers use call tree systems. This option is disadvantageous in many ways such as the time taken to deliver messages and track results. E-mail distribution solutions can be even more problematic, since messages cannot reach impacted residents if they are not online. Voicemail distributions only reach users that have been included in the system. Movius Rapid Alert offers a full range of delivery options and the flexibility to prioritize the notification method.
 
Movius claims its Rapid Alert is a carrier grade solution having all the functions of delivery and performance carriers need. It operates on the protocols for mass notification through which carriers are enabled to provide personalized content and life-protecting automatic alerts to a user-defined distribution list for rapid communication of time sensitive information and warnings.
 
Educational institutions in a municipality can make use of the community notification in providing response and feedback mechanisms. State and Federal governments can also make use of the real-time communication and response mobilization. Rapid Alert also offers a call-attempt notification service that can trigger a real-time automatic notification to friends and relatives when a user attempts to call 911.
 
Movius will be demonstrating Rapid Alert along with other messaging, collaboration and interactive mobile media solutions in booth SL4116 at NXTcomm08, June 16-19, in Las Vegas, Nevada.
 
Nathesh is a contributing editor for TMCnet. To read more of Nathesh’s articles, please visit his columnist page.
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).



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