[August 30, 2000]

GoldMine Software Changes Its Name To FrontRange Solutions

GoldMine Software Corporation, a developer of sales, marketing and customer support software for small to medium-sized organizations, has changed its name to FrontRange Solutions Inc. The name change reflects a significantly broader corporate strategy, which will include retention of the company's award-winning customer relationship management (eCRM) products and service optimization applications while making an aggressive, definitive move into more Web-based products and total e-business solutions.

FrontRange's new corporate focus addresses the crying need for business solutions that help small to medium-sized organizations survive in a world where the Internet is driving a power shift to the consumer. For months, industry marketing analysts have been saying that even small companies will soon need to offer e-business solutions and learn to better manage the interactions they have with their customers.

"In the new Internet-focused economy, small and medium-sized organizations must have in place the infrastructure to compete with large of companies. It is a matter of survival," said Dana Buys, chairman and CEO, FrontRange Solutions. "FrontRange will be laser focused on delivering enterprise level, Web-based solutions to these organizations -- and at a fraction of the cost and complexity."

FrontRange has added a new tagline that describes the company's continuing commitment to developing solutions built around the customer. The company develops products and services that "Optimize the Customer Experience." All products will focus on optimizing profitability for the organization, while optimizing the interaction the customer has with the company. The word "experience" was chosen to reflect the fact that FrontRange products consider the entire lifecycle of a customer relationship.

FrontRange will soon be able to provide the applications to let small to medium-sized organizations manage all three aspects of a customer experience: selling, buying and servicing. These distinct solution sets are reflected in the FrontRange's new organizational structure. The GoldMine Division will remain focused on the Customer Relationship Management (eCRM) solutions of GoldMine FrontOffice 2000 and the Sales Force Automation Solution (SFA) of GoldMine 5.09. The HEAT Division will focus on service and support optimization applications for both internal and external customers. A new division will deliver integrated front and back office e-business solutions and offer a suite of applications for companies with complex e-commerce requirements.

FrontRange will use all of its products and services internally to maximize its own performance and provide a role model for the customers the company serves. "We'll use our own CRM, help desk and e-business applications, allowing us to rapidly evolve them, as we ourselves identify new features and capabilities that we want to incorporate to help us better serve our customers," Buys said.

Company officials chose FrontRange Solutions after working closely with an identity firm. FrontRange Solutions was selected because it was a timeless name that emphasized the company's focus on the front office and being at the forefront of software innovation. "Range" was chosen to represent a broad suite of applications. "Solution" reflects the company's commitment to delivering measurable value. The full name encompasses the company's current products as well as additional lines to be developed in the future.

[ Back To TMCnet.com's Homepage ]