[January 18, 2018] |
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Profitero Grows its CPG E-Commerce Analytics Business by 137% in 2017
Profitero today announced its key milestones for 2017. Overall, the
company reported a 137% year-over-year increase in annual-recurring
revenue for its CPG e-commerce analytics business, as more brands looked
to combine their tracking of online sales and digital shelf performance
in one integrated platform.
Using sophisticated e-commerce data collection and proprietary machine
learning technologies, Profitero allows brands to competitively
benchmark key areas of the digital shelf, such as product content,
search ranking and pricing and promotions, for almost any online
retailer in the world. The company is also the first and only to provide
integrated analytics that correlate Amazon sales and category share
changes to specific performance changes on the digital shelf.
In 2017, 40 new brands subscribed to Profitero's platform, a 113% boost
versus the prior year, with new customers including Maxxium, Barilla,
Coty and Affinity in Europe and Del Monte in North America. The company
also signed new customers in China and Japan. Meanwhile, existing
customer revenue grew by 136% through upsells and renewals.
"Our customers are the only ones who can see a cause and effect relation
between their sales and digital shelf performance. As a result, they can
much more effectively and efficiently identify the right areas to
optimize in order to grow sales faster," said Vol Pigrukh, co-founder
and CEO of Profitero. "Profitero's financial growth is proof that there
is higher demand than ever for actionable e-commerce analytics tools
that tie sales and digital shelf performance together."
"Understanding our sales and share performance with a retailer as
significant as Amazon is critically important to our growth," said Jordi
Llena, Digital Sales Manager,Affinity Petcare. "We chose Profitero
because of its unique ability to not only tell us what's happening with
our sales, but why it's happening - and what specific actions will grow
sales faster."
2017 was a big year in other ways for Profitero. The company:
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Launched its Amazon
Analytics Free Trial, the industry's first "try before you buy"
offering. With the free trial, brands can evaluate their Amazon sales
and share and optimize performance using Profitero's full suite of
digital shelf analytics.
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Received Gartner's (News - Alert) 2017 Cool Vendor of the Year in Digital Commerce
award, and became the first e-commerce analytics company to join Nielsen's
Connected Partner Program.
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Grew its employees by 50%, most notably adding a local client team in
China and expanding its customer success and data quality teams.
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Invested substantially in its data science methodologies used to
accurately and automatically categorize data and match products and
images across different retailer websites. As a result of these
investments, Profitero scaled its accurate data collection to include
more than 8,000 retailer sites (including web sites, locations and
mobile apps) across 50 markets.
"Profitero has uniquely built all data science technologies and
methodologies in-house. This allows us to provide customers with an
uninterrupted, daily flow of accurate e-commerce performance data,
whereas many others can only do it weekly. It's also allowed us to
innovate much faster than other companies in the market, as demonstrated
by our Amazon Analytics Free Trial," added Dmitry Vysotski, co-founder
and CTO of Profitero. "In 2018, we'll invest in new artificial
intelligence and modeling techniques that will enable an even more
powerful suite of e-commerce causal analytics for brands."
About Profitero
Profitero helps brands grow their online sales faster. With our
solution, brands can benchmark their complete digital shelf performance
against any competitor, across any global retailer site or mobile app,
in real-time. Only Profitero can link digital shelf performance to
increases in sales and market share, allowing brands to achieve better
focus and ROI from their optimization. Many of the world's leading brand
manufacturers and retailers depend on Profitero's granular and
highly-accurate data to measure and improve their e-commerce
performance. These include Barilla, General Mills, L'Oreal, Beiersdorf,
Del Monte, Sam's Club, Waitrose, Ocado, and Delhaize.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180118005625/en/
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