|[January 17, 2018]
AKQA Tree of Lights App Plants 1,000 Real Trees
The AKQA Tree of Lights app has planted 1,000 trees in Ecuador, Kenya
and Brazil through World Land Trust.
Launched first on 22 December 2017, the AKQA Tree of Lights app
harnesses augmented reality to allow people to customise and install
their own unique Christmas tree in any virtual space. Through World Land
Trust, for every app downloaded until 6 January 2018, AKQA has donated
one real tree to natural spaces that need protecting. The aim of their
'Plant a Tree' appeal is to support the planting of native trees to
reconnect fragmented habitats and provide additional food sources for
bird and animal populations.
AKQA Group Creative Director Ginny Golden explains: "Tree of Lights
shared the magic of the holidays and augmented reality to provide a gift
to our planet. The idea is a powerful example of the digital world
helping protect and preserve the real environment we all share."
World Land Trust Director of Communications Viv Burton said: "Engaging,
fun, and effective in its message, Tree of Lights helped spread the word
about World Land Trust. Tree planting helps us restore lost forest and
reconnect habitats, and the funds raised are enabling us to plant 1,000
rainforest trees with our project partners in Ecuador, Kenya and Brazil."
Raising awareness and making an impact for a newgeneration, Tree of
Lights is the latest AKQA collaboration to inspire a love for the
natural world and respect for its conservation. Previous work includes
WWF Together, an app that tells the stories of 16 endangered species
through their own eyes. The BBC Story of Life app brought together more
than 1,000 memorable moments filmed during Sir David Attenborough's
pioneering career of natural history film-making. And the recently
launched AI-powered chatbot from Climate Council Australia engaged young
people with questions about climate change in an appealing and
Tree of Lights continues the tradition of innovative festive greetings
from AKQA. In 2016, the Snow Fox app brought a magical winter story to
life through voice control to create a popular, inspirational and
personalised reading experience. Other award-winning highlights include
the interactive Mobile Orchestra and the viral hit Microwaves, in which
49 microwave ovens chimed the tune of Jingle Bells.
AKQA is an innovation agency. We collaborate with our clients to help
create a better future.
To download the app: https://itunes.apple.com/us/app/tree-of-lights/id1325843280?mt=8
To obtain assets: https://we.tl/CzczQPEI8B
View source version on businesswire.com: http://www.businesswire.com/news/home/20180117005365/en/
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