[October 20, 2017] |
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Microlearning to Boost Product-based Sales Training Market | Technavio
According to the latest market study released by Technavio,
the global product-based sales training market is expected to grow at a
CAGR of close to 13% during the forecast period.
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http://www.businesswire.com/news/home/20171020005487/en/
Technavio has published a new report on the global product-based sales training market from 2017-2021. (Graphic: Business Wire)
This research report titled 'Global
Product-based Sales Training Market 2017-2021' provides an in-depth
analysis of the market in terms of revenue and emerging market trends.
This report also includes an up to date analysis and forecasts for
various market segments and all geographical regions.
This report is available at a USD 1,000 discount for a limited time
only: View
market snapshot before purchasing
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The market research analysis categorizes the global product-based
sales training market into three major segments based on learning
method. They are:
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Blended training
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Online training
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Instructor-led training
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Blended training
Blended training for product-based sales training is a mix of
conventional face-to-face classroom training with digital or
computer-based modules. Various organizations offering different
products to customers have realized that online training or
instructor-led training alone does not create a considerable impact when
compared with effective training of sales professionals with a
combination of the two in a blended training approach. Hence,
conventional instructor-led sessions that were once conducted in a
traditional classroom setting are now being supplemented by resources
and online materials, such as games, scenarios, simulations, and power
point presentations.
According to Jhansi Mary, a lead analyst at Technavio for education
technology research, "Blended learning enables sales
professionals to practice their skills by implementing the concepts on
the field. They also get the liberty to access information using their
mobile learning devices, including laptops, phones, and others. Blended
learning not only helps sales professionals reinforce product knowledge
but also includes continuous assessments conducted by instructors in a
traditional setup."
Online training
The online learning methodology for offering product-based sales
training is likely to witness the fastest growth during the forecast
period, owing to the continuously increasing penetration of digital
devices and smartphones across the globe. Many companies in different
industries, including automotive, BFSI, consumer goods, and others are
opting for e-learning sales training courses and solutions to cut down
the training expenses.
Online training offers flexibility to newly hired professionals and
existing professionals opting for continuous professional development.
Furthermore, online courses can be localized in different languages,
which helps sales representatives communicate effectively with the
customers while selling the products. With continuous innovations and
developments with respect to products, sales professionals also need to
be updated on a regular basis. This can be achieved with online programs
and sales training courses.
"Online training often takes place in bite-sized modules, helping
sales professionals reinforce their product knowledge before meeting the
potential clients. This easy accessibility is increasing the
popularity of online training and will make it the fastest growing
market segment in terms of learning methodology during the forecast
period," says Jhansi.
Instructor-led training
Instructor-led training (ILT) for product-based sales is anticipated to
witness a gradual growth during the forecast period owing to the
continuous need for demonstration and simulations of training done by
instructors in a classroom setting. This type of training allows
instructors and learners to communicate, interact, and discuss the sales
training courses in a one-to-one or group setting.
Instructor-led training in a group setup also enables learners to work
in teams and gain insights on interpersonal skills, including team
spirit and group bonding, in turn leading to better sales. Organizations
offering product knowledge or product-based sales training using the ILT
consider conventional classroom training to be efficient, especially in
cases when the learner cannot learn the concepts on their own or when
face-to-face interactions and real-time discussions are extremely
important for certain subject areas or concepts.
The top vendors highlighted by Technavio's market research analysts in
this report are:
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ASLAN Training and Development
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DoubleDigit Sales
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GP Strategies
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Miller Heiman Group
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View source version on businesswire.com: http://www.businesswire.com/news/home/20171020005487/en/
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