[July 25, 2017] |
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Unilever to Enhance Trade and Sales Activities By Moving to Accenture Cloud Solutions for Consumer Goods Built on the Salesforce Platform
Unilever, a global consumer goods company, has signed a deal with
Accenture (News - Alert) (NYSE:ACN) to implement Accenture
Cloud Trade Promotion Management (TPM) and Accenture
Cloud Retail Execution (RE) to create a single system for trade and
marketing operations.
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Built on the Salesforce platform, the Accenture Cloud solutions combine
Accenture's front-office consumer goods industry expertise and
Salesforce's #1 CRM solution with built-in cloud, mobile, social, data
science and artificial intelligence capabilities. By moving to the cloud
solution, Unilever will be able to integrate its mobile applications,
unify its front and back-office information, and enhance its trade and
sales activities.
Accenture has also been selected to provide Accenture
NewsPage allowing Unilever to simultaneously build a single system
for the management of their third-party distributor network.
"Today's consumers are better connected, better informed and more
digitally savvy, making them more prone to switching and harder to
please, so consumer packaged goods companies need to work ever more
closely with their customer partners to drive growth." said John
Zealley, senior managing director of Accenture's Consumer Goods &
Services group. "We are delighted to work with Unilever tohelp drive
digital connections with their customers through our enhanced and
integrated front-office capabilities. By using knowledge of consumer
preferences and their evolving demands, Unilever is clearly adapting to
the changing market and is well positioned to maintain a market leading
position."
"This agreement is a strategic decision based on the skills and
capabilities Accenture and Salesforce have in the technology and digital
arena, as well as a long track record of successful partnership." said
Gonzalo Esposto, Global IT Vice President at Unilever. "We hold a
leading position in the marketplace across the majority of our 400
brands and enhancing our trade and sales activities will help us
strengthen this position. In addition, the implementation of Accenture
Cloud will help us close the loop between planning and execution to
drive sales and improve customer loyalty and bring our IT costs down."
"We are living in the age of the customer, where everyone and everything
is becoming connected in new and exciting ways," said Cindy Bolt, SVP,
Salesforce Industries, Manufacturing and Consumer Goods. "Consumer goods
companies, like Unilever, that take advantage of these new cloud,
mobile, social and data science technologies, such as those offered by
Accenture Cloud TPM and Accenture Cloud RE, will not only be able to
deliver seamless customer experiences, but also create new sources of
revenue as well."
Unilever on NewsPage
Unilever will implement distributor management system, Accenture
NewsPage, across their global organisation, starting with the Indian
market. The implementation of the software will help Unilever improve
productivity, streamline inventory and get accurate, reliable data on
their sales through all third party and distributors.
Accenture Cloud TPM and Accenture Cloud RE in collaboration with
Salesforce
Accenture Cloud TPM and Accenture Cloud RE were designed in
collaboration with some of the world's leading consumer goods companies
and provides an integrated software suite that spans a company's sales
process and operations. By building on the Salesforce platform,
Accenture Cloud TPM and Accenture Cloud RE helps new and existing
clients integrate mobile applications into their trade promotion and
retail execution processes, unify their front- and back-office
information and enhance their trade and sales activities.
Accenture was one of the first global companies to establish a strategic
alliance partnership with Salesforce, and continues to grow and
strengthen its position as a leading ecosystem partner. Whether working
with Salesforce on the launch of Salesforce Einstein, introducing more
than a dozen new industry solutions to date or training one of the
largest ecosystem workforces, with more than 9,500 Salesforce skilled
professionals, Accenture's ongoing investment in building deep
specialist skills and leading capabilities is unique in the Salesforce
ecosystem.
The Cloud First Applications team-which delivers cloud services for
Salesforce and other "pure play" cloud technologies-Accenture has
continued investing in its Cloud
First agenda by making major moves to expand its position as the
leading enterprise cloud services provider, by increasing Salesforce
capabilities in particular. Accenture was recently positioned as the
overall leader in the "as-a-Service Winners' Circle" in the HfS
Blueprint Report: Salesforce Services 2017 for its excellence in both
innovation and execution. The report assessed 12 service providers of
Salesforce services related to planning, implementation, management,
operations and optimization, and named Accenture as "clear leader in
scale" with "the largest Salesforce services practice" in the Salesforce
ecosystem.
About Accenture
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions - underpinned by the world's largest delivery network -
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With more than 411,000 people serving clients in more than
120 countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
Salesforce and others are among the trademarks of salesforce.com, inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170724005037/en/
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