[January 20, 2017] |
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Thinfilm Strengthens NFC Label Conversion Services in Europe Through Key Partnership With Beneli
Thin
Film Electronics ASA ("Thinfilm"), a global leader in NFC (near
field communication) smart-packaging solutions using printed
electronics, today announced a partnership with Sweden-based Beneli
AB ("Beneli"), a leading provider of world class self-adhesive
labels and related solutions. The partnership significantly strengthens
Thinfilm's converter program by providing strategic coverage in
Scandinavia and the broader European region. In addition, the
relationship extends Beneli's wireless product offering beyond RFID
asset tracking to now include NFC solutions for consumer engagement and
authentication applications.
Thinfilm and Beneli will collaborate to deliver Thinfilm's NFC solutions
- featuring both SpeedTap™
and OpenSense™
tags supported by a cloud-based software platform - to existing Beneli
clients and other leading consumer brands across a range of markets.
Beneli maintains a strong presence in the spirits, medical, cosmetics,
and tobacco verticals, and also serves the food, pharmaceuticals, and
logistics industries. Initial market trias are expected to begin in the
second quarter of 2017.
Each SpeedTap and OpenSense tag (News - Alert) is uniquely identifiable and virtually
impossible to clone, and can be read with the simple tap of an
NFC-enabled smartphone or device. Once tapped, tags wirelessly
communicate with the cloud, creating a powerful one-to-one mobile
marketing platform from which brands can connect directly with
consumers. As a result, marketers are able to instantly deliver
authentication messages, promotional offers, product news, and other
relevant content. OpenSense technology also offers additional protection
against package tampering and refill fraud.
"I'm very excited about our partnership with Thinfilm and the ability it
gives us to deliver more value to our customers," said Jimmy Sterner,
CEO of Beneli. "With Thinfilm's NFC technology, we can now offer a
powerful solutions platform that significantly enhances the ability of
brand owners to connect and communicate with consumers."
Thinfilm views label and packaging integration services as a critical
component of its NFC solutions offering. These "conversion" capabilities
delivered through qualified partners - in addition to the hardware and
software provided by Thinfilm - create a "one-stop-shop" path for brands
in search of smart packaging solutions. Thinfilm continues to build out
its converter program globally, and expects to have approximately 30
vertically specialized partners in place by the end of 2017.
"Our partnership with a European leader such as Beneli fills a key
geographic need for us and, as a result, significantly extends our
conversion services in Scandinavia and throughout Europe," said Davor
Sutija, CEO of Thinfilm. "The enhanced capabilities Thinfilm gains
through this partnership will be critical as we look to meet the growing
demands of leading consumer brands, mobile marketers and digital
agencies."
About Thin Film Electronics ASA
Thinfilm is a leader in NFC smart packaging solutions using printed
electronics technology. The first to commercialize printed, rewritable
memory, the Company today creates printed tags, labels and systems that
include memory, sensing, display, and wireless communication - all at a
cost-per-function unmatched by conventional electronic technologies.
Thinfilm's roadmap integrates technology from a strong and growing
ecosystem of partners to bring intelligence to everyday items and
effectively extend the traditional boundaries of the Internet of Things.
Thin Film Electronics ASA ("Thinfilm") is a publicly listed Norwegian
company with headquarters in Oslo, Norway; product development and
production in Linköping, Sweden; product development, production, and
business development in San Jose, California, USA; and sales offices in
the United States, Hong Kong, and Singapore. For more information, visit www.thinfilm.no.
About Beneli AB
Beneli is a Swedish privately owned company located in Helsingborg, and
has 26 years of experience in providing world class self-adhesive
solutions, high-end printing, and high tech converting.
Beneli is a global company, and 50 percent of its turnover outside of
Scandinavia is exported to Europe, Asia and North America. For more
information, visit www.beneli.se.
This information is subject of the disclosure requirements acc. to §5-12
vphl (Norwegian Securities Trading Act).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170120005050/en/
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