[December 02, 2016] |
|
ESC Games Launches ESC Game Theater, a Multi-Player Competitive Gaming Experience
Video games are about to be taken to an entirely new social level with
the launch this week of ESC
Game Theater, a first-of-its-kind, high-tech experience
where up to 30 people play wildly fun, casual games on a massive screen
in a room pulsing with lights, special effects, music and energy.
A 750-square-foot, custom-designed, free standing structure, the ESC (News - Alert)
Game Theater makes its debut during the busy holiday shopping season
in the Westfield
Garden State Plaza in Paramus, New Jersey, one of the largest malls
in the United States.
Creating a completely new type of immersive entertainment and gaming
experience, the ESC Game Theater features a movie theater size
screen (11' H x 30' W), concert-quality surround sound, and more than 50
multi-color LED and strobe lights, including synchronized lighting
effects driven by game play. A live emcee adds to the excitement and
quickens the learning curve by offering tips and advice, providing
play-by-play commentary and encouraging teamwork. Built for tournament
play, the theater will host compeitions where teams and individuals
will compete for special prizes.
Using wireless, touchscreen, motion-sensitive devices, players can
compete in more than a dozen five-to-seven minute games custom-built for
the 30-player platform. Highlights include Robot Basketball,
where teams must score baskets while moving along a roller coaster
track, and Pixel Prison Blues, a fresh take on the classic cops
and robbers game. The game offerings range from collaborative to
competitive, and can be played as teams or individuals.
"In an age where most interactions are between a single person and a
screen, people are increasingly hungry for group experiences that
provide an opportunity to have fun and interact with not only friends
but also strangers," said ESC Games founder and chairman Edwin
Schlossberg. "ESC Games takes the ideas driving current game trends a
major step further by harnessing the latest in technology and
entertainment to create an unparalleled gaming and social experience."
Charley Delana, Executive Vice President, Global Brand Ventures at
Westfield, added that the ESC Game Theater builds on Westfield's efforts
to reimagine the future of shopping centers and malls.
"Westfield is committed to redefining the shopping experience by
leveraging the latest in technology and digital entertainment
innovation," said Delana. "We are thrilled to welcome ESC Games to
Westfield Garden State Plaza and we are looking forward to giving
shoppers the chance to be among the first in the world to experience the
future of gaming and entertainment."
With the video game industry projected to see 18 percent annual growth,
ESC Games CEO Todd Swidler said he sees opportunities for ESC Game
Theaters to expand throughout the United States and internationally. A
former top executive from Bloomberg (News - Alert) Media and the NBA, Swidler recently
joined the ESC Games team to help the company capitalize on growth.
"The video game industry is experiencing explosive growth, and we see
major opportunities for ESC Games to pioneer a new category that taps
into that demand through our unique game experience and competitive
tournaments. The possibilities are vast," said Swidler.
ESI
Design incubated the concept for ESC Games in partnership with
Production Resource Group (PRG), the leading global supplier of live
entertainment and event technology. ESC Games is comprised of an
operational product business that designs and builds the ESC Game
Theater, the company's inaugural product, as well as the ESC Game Studio
that develops games.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161202005119/en/
[ Back To Mobile World Congress's Homepage ]
|