Paperlit Unveils Paperlit Live to Boost Newsstand App Engagement

MILAN, May 5, 2016 /PRNewswire/ --

New feature enables publishers to include exclusive, live content alongside their digital edition kiosk app 

Paperlit, the digital publishing solution for magazine publishers and brands, announced today that "Paperlit Live", a new feature enabling publishers to add exclusive content to their branded newsstand app, will be unveiled at the upcoming FIPP London taking place in London, England, May 10-11, 2016 at booth #18
Visit: http://paperlit.com/

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Companies using Paperlit to create branded newsstand apps to distribute publications, like magazines, catalogues, sales collateral or marketing guides, can now add live feeds to share content from their website or blog, or exclusive content for app users only./p>

Live feeds also helps publishers attract more users, convert those users into paid subscribers via in-app purchase and increase app profitability.

"We have seen smaller publishers and brands struggle to increase usage of digital edition apps beyond their weekly or monthly publishing schedule," noted Filigheddu. "When publishers share fresh content daily, hourly or on the minute, app visits increase and publishers are in-turn able to nurture users towards paying to read digital publications."

Paperlit Live is the latest feature the company has unveiled to strengthen Paperlit's competitive position and expand appeal outside the publishing industry to brands. Paperlit also offers subscription management configuration, in-app advertising, push notification, coupon management and analytics to cover a full range of requirements from magazine and brand publishers.

About Paperlit

Paperlit is a digital publishing platform that enables magazine publishers and brands to easily create and distribute interactive digital publications with a branded mobile app. Used by over 150 publishers in 20+ countries, Paperlit is a cost-effective solution for building digital editions that can be distributed on the web, the App Store and Google Play.

Founded in Menlo Park, California in 2009, and based in Europe, Paperlit is used by clients in the UK, Europe, US and Canada, including Condé Nast, Aston Martin, Vanity Fair, Boat International and Fine Cooking. For more information: http://www.paperlit.com

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